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Posts Tagged ‘rumors’

Its been a while since my last Blog post and the truth is I haven’t been inspired enough to write another post. It was easy enough to start but to keep your blog alive & kicking is something else.

Then I came across these two stories in the New York Times and, well its a Sunday and I really don’t want to be another statistic in the graveyard of blogs, so …

According to the NYT article entitled ‘Blogs falling in an empty forest” 95% of the 133 million blogs (wow thats a huge number of blogs & thats in 2008) are essentially dead or abandoned. These are blogs that did not post anything in 120 days or more.

Reading the article I get the sense that most people just tire of posting especially when they don’t have many readers. Some people also have great expectations of getting a gazillion readers and making money off advertisements. However, only the most popular blogs ever get enough advertising dollars to actually make blogging monetarily rewarding like Techcrunch or Gizmodo. Many rely on special interest posting but according to the second article on NYT, Get the Tech Scuttlebutt!, rumors seems to be the big thing in attracting readership. Thats human nature I guess.

So the lessons for creating a great blog and avoiding the Blog Graveyard are:

1) Find a niche in which there is a large group of interested readers (technology, politics, sports, cars),

2) Write interesting articles that are unique and differentiated from your competitors

3) Keep your blog updated; and most importantly;

4) Make sure you are very well networked within the industry so that you can find the best rumors & make sure occasionally some of those rumors come true. (Note: If every one of the rumors are just that, rumors, then you will be denounced as nothing more than lying to get readers & into the graveyard you’ll go).

So if you’ll excuse me, I just heard a rumor & have to check it out for you …

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